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Spotlight on Cinealoop

Essex founder gets ready to launch new social moviegoer app

By Elsie Lynn Parini

The Essex Reporter

CinealoopThree years ago, Vera Newman moved to Essex and began her path to become a leading businesswoman in app branding. With only a few official computer classes from the Community College of Vermont in 2001 and 2002 under her belt, one might have thought that Newman might be wary of jumping into business, but she is anything but shy.

The New Hampshire native has a history in gaming, a network of tech developers, marketing managers and business leaders, and a true passion for mobile technology.

2NGageU is Newman’s overarching company that focuses on “creating app brands in underserved markets that engage and connect with people,” according to the website 2ngageu.com.

“My passion is really creating software for women,” explained Newman.

Vera Newman, founder of 2ENGageU, stands near her office in Burlington on Tuesday afternoon.  PHOTO | OLIVER PARINI PHOTOGRAPHY

Vera Newman, founder of 2ENGageU, stands near her office in Burlington on Tuesday afternoon.
PHOTO | OLIVER PARINI PHOTOGRAPHY

“Women continue to dominate consumer demand in social media, movies, mobile and gaming at a phenomenal rate. 2NGageU has an emphasis on maintaining women’s interest in mobile, in executing software products supporting their interests, needs and wants… creating content and features that are mature, intelligent, exciting, inspiring and fun to use,” the website continues.

The lead app Newman and her team are working on is called Cinealoop.

“Cinealoop facilitates connections between local compatible moviegoers – so they don’t have to cinema alone,” said Newman. “The app helps you meet people to go to the movies with… This app uses an algorithm to connect people with the same movie interests. You get a local view of who’s in the area and who wants to go to the same movie you do. It’s not just online dating or an app to meet new people, it’s about supporting the culture of social movie-goers.”

Diane Kane is the Vice Chairman of the advisory board at 2NGageU. Like many involved with this online business, she works remotely. Kane has a separate career in sales and business development in San Diago, Calif.

“I fell in love with the concept idea on Cinealoop, especially knowing that there is a gap in socially engaging the consumer’s experience to movies,” she wrote. “Having a flixter, rotten tomato and match.com concept all rolled into one is a brilliant, innovative application and needed in a market where there is none like this. You can even apply it to gaming as well. It has so many possibilities. That is what excited me to be part of it from the ground level.”

Though there is a beta version available, Newman hopes to release the final Cinaloop app before mid-summer.

“It’s going to be a huge blockbuster year, and I want the app ready to go,” she said.

So what will deem this app a success to the local founder?

“When someone uses the app and makes a connection with another person, that will be success. Connection is the whole point.”

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Westford Music Series and Young Tradition Vermont present an afternoon with Eric George

Eric George will perform at the United Church of Westford on Feb. 8 from 4-5 p.m. PHOTO CONTRIBUTED

Eric George will perform at the United Church of Westford on Feb. 8 from 4-5 p.m.
PHOTO CONTRIBUTED

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The February Westford Music Series concert, co-presented with Young Tradition Vermont, will feature entertainer and songster Eric George who helps keep the American folk tradition alive. From early country and delta blues to original songwriting, his repertoire is remarkably extensive and diverse. With a voice that drifts between dirt and clouds, he is able to entertain folks of any age and background, singing with roots dug deep.

George has created over a hundred songs by his youthful age of 24, writing with the lyrical conviction of an early Dylan and singing with the graceful twang of an Appalachian balladeer. And while his songs often consist of a simplicity rooted in folk tradition they tend to stray off the beaten path. George was the 2014 winner of the annual Young Tradition Vermont contest. Concert will be at held at the Westford UCW white church from 4-5 p.m. on Sunday, Feb. 8. Free admission. Refreshments following concert. For more information call 879-4028.